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Running an online business is one of those things that for parents at home can be a fantastic tool to help them get the balance they need in life. But when it comes to the inevitable moment when they choose whether to develop their business in a certain way or not, there are a number of key factors to consider. Let's show you these so you don't get caught out.

Scalability

A massive subject all in itself, scalability can encompass so many different aspects that it may prove to be challenging at the very outset because scalability involves upgrading every single part of the business from hiring employees to marketing and anything you would care to think of. 

But you can think of these two components at the outset to ensure that you're giving them both equal care and attention, and one can even complement the other. For example, employees wearing branded clothing can make them feel more part of the business, and there are many promotional clothing suppliers that can help with this. However, scalability is something that we can underestimate because we're not ready to scale dizzy heights since we are working at home on small businesses. 

Ensuring you have a comprehensive business plan will ensure you have a far better foundation to deal with this all-encompassing topic.

Understand the Bigger Picture

Will you want to do this forever? If you are planning on setting up a business that goes the distance, you've got to have a strong motivation, which is why building a strong "why" statement is critical, and it should reflect the reasons behind starting your business in the first place and the benefits that you will achieve both personally and professionally. 

When you understand why you want to do something, you can also then establish clear and realistic goals for your business, both in the long term and short term. Setting specific milestones will help to guide your business growth.

Learn How to Manage Your Time

Efficiently managing your time will give you a far better handle on running your business as effectively as possible. 

As a working parent, you may wish to consider seeking support from family and friends so you can create dedicated working hours and structure your day so you're not just focused on the business but can be an excellent parent as well. 

There are times when we become overwhelmed with priorities, both personal and professional, which is why a tool like the Eisenhower decision matrix is so important.

Leverage Your Current Skill Set

You will have an abundance of amazing skills you've cultivated as a parent like multitasking, patience, and problem-solving, which are all vital for success. Don't always feel like you need to learn something new because there will be times when you are flying blindly fueled by coffee and stress. 

We never rise to the occasion but fall to the level of our training, and as a parent, you've learned how to deal with certain things even though at the time it felt like you had no abilities at all. And it's these things that will help you navigate the challenges of running an online business and expanding it further.