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Traditional marketing tools are often unnoticed these days. This is a big mistake for any business. Traditional marketing still reigns supreme in many cases. 

One of these traditional marketing strategies that you should not leave on the table is branded envelopes. They can be highly effective in helping you to build brand awareness. 

You must always make sure that you are creating a lasting impression with your customers. Here is how branded envelopes can help your business stand out.

First Impressions Matter

Often an envelope is the first thing someone is going to see when they receive mail or delivery from your office. When you have a well-designed custom branded envelope it sets up high expectations for what's inside. 

It cannot help but create a positive first impression. You should make sure that you're using the right colors and tagline to keep your brand recognition and professionalism on point. 

The first impact is that you can make your correspondence with the recipient more memorable. This increases the chances the person who receives it will open it quickly and engage with your contents in a positive way. 

Boost Brand Recognition 

Brand recognition is something that you have to try to boost whenever possible. By using custom branded and printed envelopes you are making sure that every physical piece of mail that you send has your brand identity on it. 

When you repeatedly expose customers to this over time your brand will begin sticking in their minds. Even if your business is done mostly online. Do not think you should not be using custom-printed envelopes whenever you have the need.  

There's something that just looks classy about sending out correspondence in a custom-printed envelope. It makes your business seem like a big deal, which it is. This is how you expand your reputation, and take sales as well as conversions from the valley to the mountaintops.

Professionalism and Credibility 

Using custom-branded evidence is going to give off a sense of professionalism. It makes your business look “serious” and it sends customers a message that you value your communication with them as well. 

When you're in industries where trust and reliability are paramount having as many small professional touches as possible can make you a cut above the rest

Differentiate Yourself from Competitors 

It's important that you differentiate yourself from your competitors in the marketplace. In the digital age when you're competitors are probably not paying much attention to these little details, but may be relying on generic envelopes with no branding you give yourself a chance to shine. If you regularly have to place things in envelopes to send to your clients this is the way to go.